Trademarks and Domain Names

Your company trademark is important. It is how the public perceive your company, your corporate identity, and as such it needs to be protected so that it cannot be undermined by your competitors. At Stanley Davis, we search, register and offer expert advice on trademarks in the UK, European Union and worldwide.

Your brand as an asset:

The trademark, brand or brand name of your business identifies your product or service and helps to differentiate it from those of your competitors. Brands and marks create confidence in a company’s product or service and reassure your customers that they can rely on that product or service. In turn, this encourages repeat purchases and brand loyalty. A well-established brand or mark allows you to be in control of pricing, advertising, sales promotions and distribution activities. Moreover, a good brand can be recognised on the Company’s balance sheet.

Your brand as your company’s personality:

By definition a corporate identity expresses a face to the public. The way in which this is expressed is your image. In some cases this may be as simple as a logo on a letterhead. However, as more organisations recognise the power of the identity it delivers, the methods used become increasingly complex. A good corporate identity encompasses cultures, beliefs, vision, attitude, integrity and honesty.

A trademark conveys:

  • Instant recognition by consumers in the market place;
  • Clear identification of the product or service and its origin;
  • A guarantee of quality.

As trademarks will often be the focus of marketing and selling initiatives, they should:

  • Be suitable, smart, attractive and easy to remember;
  • Be distinctive and not descriptive of the goods or services for which they are to be registered;
  • Not include indications concerning the kind, quality, quantity, intended purpose, value, geographical origin or the time of production of goods or rendering of services. It is also advisable to avoid common surnames.
  • Not be misleading as to the goods or services covered by the registration.

Registration offers the following:

  • Prima facie proof of ownership and entitlement to the mark;
  • A statutory monopoly for use of the mark in relation to the goods or services for which it is registered;
  • The possibility of infringement action by the proprietor of a registered mark against anyone using a confusingly similar mark without proof of actual damage;
  • Avoidance of the need to protect a mark by costly common law “passing off” actions;
  • A property that can be licensed, sold or mortgaged to others;
  • A financial asset that can appear on a company’s balance sheet;
  • Prevention by someone else from registering your mark, and preventing you from using the mark.

Why Stanley Davis?

Advice You can discuss your intellectual property needs and receive helpful advice without obligation
Relationship We will maintain a close relationship with you and guide you throughout any registration procedure on a one-to-one basis
Helpful Our services do not begin and end with an instruction. We are constantly looking for ways we can assist you and your business
Systems and staff Our in-house search system and experienced staff ensure a fast, efficient service to eliminate any delays in protecting your property
Fees Application fees are all inclusive and any objections raised will be dealt with at no additional cost
Other services We offer a range of other complementary services such as internet domain name registrations and company formations
Search service We offer a thorough, reliable search service to identify any similar marks which might be registered in the UK, Europe or globally.
Registration service We provide a comprehensive trademark application and registration service in the UK, Europe and worldwide. It is possible to register throughout the European Union, or in a range of different countries, with a single application.
Monitoring service We offer a monitoring service to protect your mark after registration, ensuring no new similar marks appear on the register that may dilute the distinctive nature of your mark.
Advice We advise on post registration care of your trademark, including assignment, licensing and infringement.
Checklist We supply a checklist of things you need to consider before registering a trademark.

Domain Names:

A presence on the Internet that was once a luxury is now a necessity for any business. A domain name is your address on the World Wide Web. It is essential that you secure a domain name that your customers will recognise and want to come to again and again.

We offer free domain name searches and registrations as well as a complete business quality web-hosting package and website design services.

For more information on Trademarks and domain names please call 0207 554 2220